The referee, and the coach.
The Roost measures how often AI chooses an agency, and ranks it. RocMode, which powers that measurement, helps any brand earn a better result. We keep the two jobs apart, and we say so in public.
Measures and ranks.
One published method. Everyone in the market, claimed or not, customer or not. Nobody can pay to move.
Helps you earn it.
Your BrandGraph, the proof behind your claims, and a plan for the stages where AI drops you.
One BrandGraph. Every place AI looks.
RocMode structures what's true about a brand into a BrandGraph: its customers, offerings, rivals and proof, each fact tied to its source. Edit it once in RocMode, and every window onto it updates, including a Roost profile.
What RocMode can't do.
A referee and a coach from the same club only works with a rulebook everyone can read. Here's ours.
Can't buy rank
No RocMode plan changes a rank, score or range on The Roost.
Can't skip a read
Customers' gains only show after the next independent read, on the same calendar as everyone.
Can't hide a rival
Every agency in a market is ranked, customer or not. Profiles are never removed for competitors.
Can't change the method quietly
Method changes are versioned, announced ahead and logged on the methodology page.
Your profile is edited in RocMode, and it works everywhere.
Claiming your Roost profile opens your BrandGraph in RocMode. What you prove there shows on The Roost, in AI answers, and in the decks you pitch with.
Start from your own Score.
The same measurement that ranks agencies shows where AI drops your brand. That becomes the brief, and the brief finds the agency.